Disney and its remakes

Today, I’m going to present you an article from the online Guardian newspaper. It deals with the Disney industry and especially its film industry.

Indeed, we learn that for the past few years, the Disney company focused its business strategy on remaking its old cartoons that had great success, but adapted into live action fantasy. Some movies have already come out as Alice in Wonderland, directed by Tim Burton in 2010, which was a phenomenal success and generated 1.02 bn $ to the recipe of Office boxing.

More recently, Maleficent and Cinderella were also adapted and they both experienced a great success, despite lower realization costs.

Disney takes advantages to renew his old cartoons.

On one hand, they know that this kind of films will appeal to a wide audience: the youngsters but also adults, former followers of the old Disney, where the live action seems more appropriate for them. Thus, producers do not take risks because there is a real fan base around these films.

On the other hand, the work seems less substantial since the stories are already written and most of these fairies tales are not submitted to any copyright.

So they are planning to release in the coming years the remake of Beauty and the Beast, Pinocchio, Mulan, Winnie the Pooh and Dumbo.

However, as declared Steven Gaydos, executive editor of Hollywood trade magazine Variety: "Hollywood used to be the dream factory, now it's the duty factory. " Then, We understand that by recycling its films, Disney brings nothing new and contents itself to make profit.

In my view, I cannot say that movie remakes displease me because I do not get bored of these stories that have cradled my childhood. However, I am afraid that Disney struggles if it continues on this way. The public needs to have novelty!

http://www.theguardian.com/film/2015/apr/11/disney-transforms-animated-classics-into-live-action-films