Today,
I’m going to present you an article from the online Guardian
newspaper. It deals with the Disney industry and especially its film
industry.
Indeed,
we learn that for the past few years, the Disney company focused its
business strategy on remaking its old cartoons that had great
success, but adapted into live action fantasy. Some movies have
already come out as Alice in Wonderland, directed by Tim Burton in
2010, which was a phenomenal success and generated 1.02 bn $ to the
recipe of Office boxing.
More
recently, Maleficent and Cinderella were also adapted and they both
experienced a great success, despite lower realization costs.
Disney
takes advantages to renew his old cartoons.
On
one hand, they know that this kind of films will appeal to a wide
audience: the youngsters but also adults, former followers of the old
Disney, where the live action seems more appropriate for them. Thus,
producers do not take risks because there is a real fan base around
these films.
On
the other hand, the work seems less substantial since the stories are
already written and most of these fairies tales are not submitted to
any copyright.
So
they are planning to release in the coming years the remake of Beauty
and the Beast, Pinocchio, Mulan, Winnie the Pooh and Dumbo.
However, as declared Steven Gaydos, executive
editor of Hollywood trade magazine Variety: "Hollywood used to
be the dream factory, now it's the duty factory. " Then, We
understand that by recycling its films, Disney brings nothing new and
contents itself to make profit.
In my view, I
cannot say that movie remakes displease me because I do not get bored
of these stories that have cradled my childhood. However, I am afraid
that Disney struggles if it continues on this way. The public needs
to have novelty!
http://www.theguardian.com/film/2015/apr/11/disney-transforms-animated-classics-into-live-action-films
